The Peanut Butter + Chocolate Principle

🥜 + 🍫 the superior 1+1=3 analogy

Two great things, each independently excellent, becoming better when paired together—that’s the Peanut Butter + Chocolate Principle.

The classic analogy—peanut butter and jelly—never resonated with me. Maybe it's because I never enjoyed PB&J sandwiches. So a few years ago, I adopted this instead. Besides, who eats jelly straight from the jar?

Consider what makes a true 🥜 + 🍫 moment

• Great Alone: Each element is outstanding individually.

• Stronger Together: When combined, they become even better.

In products or partnerships, it's not about dependency—it's about creating that PB + chocolate synergy:

• Amazon + Whole Foods redefined commerce.

• Disney + Pixar reinvented animation storytelling.

But this principle isn't limited to company partnerships; it's about any pairing of greatness that creates exceptional outcomes:

• Spotify + Podcasts transformed how we listen.

• Tom Brady + Randy Moss revolutionized football in 2007.

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How to Apply It

1. Independently Strong: Know what each side brings.

2. Seek Complementarity: Look for relationships that amplify, not dilute.

3. Embrace Creativity: The best results often come from unexpected combinations.

If peanut butter isn't your thing (or allergies get in the way), recall that delightful scene from Ratatouille—flavors, ideas, and experiences mixing to perfection.

Always ask yourself: “Is this peanut butter and jelly—or peanut butter and chocolate?”

Aim for chocolate 🍫

Bonus Personal Favorite of mine: LEGO + Star Wars.

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This was a fun idea I’ve had for a long time that felt good to put on “pen and paper”.

Thank you for reading and we’ll talk again soon. Some new AI content is coming soon.