👋 Hello and welcome!
Things are really starting to warm up across the board. The weather, domestic vaccination rates and job growth are all trending in the right direction.
One thing I’ve kept an eye on has been the shift in job titles in the Workplace industry and in the last month I feel like there has been a massive push of positive momentum.
Let’s talk about why that’s important
We’ll take a look at some that caught my eye
Why watch job listings?
I’m a big fan of the Anthony Kennada playbook for Category Creation. Over the years at Robin, we were good at solving problems but straddled the line for several existing categories at once.
One of the “7 Principles of Creating a Category” is to follow the job titles, if organizations are betting on a function and its name, you’re onto something. Job listings and titles can give you a (polished) peek into an organization if you watch closely.
“Workplace Experience” has reached Exit Velocity
The rapid push for new hybrid work policies and challenges around reopening offices has moved the title from a niche rebranding of Office Management to a cross-functional part of an organization.
I’ll dive into this another time but the Workplace Experience skillset is an evolution of office management, facilities, IT and People Ops. The investment means these new challenges are here to stay.
The above is 🚨not🚨 an exhaustive or complete view of this transition but it does visualize how I see elements of existing tools (like IWMS) shift into specialty tools around Workplace. My brain actually looks just like that ☝️
Cool roles that caught my eye
🔥 Tinder: Associate Director of Workplace Experience (link)
Reports to the Head of Global Workplace Experience, pretty built out team globally
People Ops focused, targeting the SF and LA offices
“You are responsible for developing and executing on Tinder’s employee experience programs, ensuring that our office culture continues to be inclusive, inspiring, and empowering.”
💦 Sprinklr: Workplace Manager (London, Dubai, Hamburg, Paris)
5 Workplace Pillars at Sprinklr: Environment, Experience, Community, Hospitality, Reporting
Facilities first, internal comms, and employee culture is a focus. Also, a “Remote Liason” bullet point is in there…
🧘Headspace: Manager, Places (link)
“They will also design and lead Facilities & Workplace Experience initiatives that support a best in class working environment for our Headspacers.”
Lead the “Return to Office” strategy across offices
That’s all for this week, thank you for reading. I hope to keep up by sharing more roles I see pop up in the space, it’s fascinating to see where the company’s focus is when it comes to “workplace”.
I am hoping to make this newsletter more of a focus for myself this year so please share feedback, send it to someone who might like it or just leave a comment below.
👋 Cheers, Brendan
P.S. One of my FAVORITE things is internal nicknames, at Robin we are Robinauts. Here is what we learned from today’s post:
Sprinklr: Sprinklrites
Headspace: Headspacers